# zicula-ppc-audit-kit — free sample

Three real pieces from the full kit (62 files), each **trimmed to taste** —
enough to judge the quality, not enough to run a client audit:

- `audit-checklist-sample.md` — the first 10 of the 120 audit points
  (the Account-structure category and the start of Conversion tracking),
  in the same Check / Where-to-look / Pass-signal shape the full
  spreadsheet and printable PDF use. The full kit ships all 120 points in
  10 areas, plus a Merchant Center module (12 points) and a Microsoft Ads
  variant (8 points).
- `sample-script-09-conversion-hygiene.js` — the header, install steps,
  safety notes, and the opening lines of script 9 of 15. The full script
  reads every conversion action in the account and flags double counting,
  wrong count modes, and dormant actions — and all 15 scripts are
  read-only: they export evidence, they change nothing.
- `findings-scorecard-sample.xlsx` — one working page of the findings
  scorecard: same columns, live Score = Impact × 2 − Effort formula, the
  This-week/Schedule/Backlog banding, and the severity Summary — with
  blank rows. (The full file adds six worked-example findings, 40 more
  rows, and the P0 "fix before anything else" flag.)

What the full kit adds (the other 59 files):

- **The whole checklist**: 120 points across structure, tracking, search
  terms, keywords, ads, bidding, Performance Max, settings, policy status,
  and landing pages — as a live spreadsheet (dropdowns, self-counting
  Summary) and a printable PDF, with the severity rules that turn 120
  checks into a ranked fix list
- **15 read-only Google Ads Scripts** with install SOP: broken-URL sweep,
  duplicate keywords, search-term waste, budget pacing, disapproved ads,
  Quality Score dump, conflict-negative finder, RSA weakness, conversion
  hygiene, settings drift, audience coverage, negative inventory,
  idle/overspend, geo-device waste, ad-strength sweep
- **The report you sell**: branded audit report skeleton, the one-page
  executive summary (with a before/after rewrite), and the 30-day
  re-audit sheet that books your next engagement
- **The sell-pack**: outreach scripts for three channels, the pricing menu
  ($200–2,500 audit bands with the market anchors), the audit→retainer
  proposal, and the five objections with answers
- **20 fix playbooks**: finding → why it matters → numbered fix → how to
  verify (double-counted conversions, broken landing URLs, PMax brand
  flattery, budget-limited winners, overnight spend, and more)
- **Delivery ops**: the 3-hour timer-blocked audit day, the pre-delivery QA
  checklist, and the follow-up sequences
- **An AI prompt pack** (8 prompts with redaction rules and human review
  gates) and a novice-grade SETUP guide with a success check at every step

One-time purchase $79 · free updates for v1.x · 14-day full refund ·
support by email.