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How much is your Google Ads account leaking?

Small accounts commonly lose 20–30% of spend to searches that never convert. Slide three inputs, see the annual leak number, and take it to your next client conversation. 10 seconds, nothing uploaded.

Your total search spend for this account or client.
25%

Industry surveys put typical waste at 20–30% (negative keywords alone). 25% is a starting assumption — drag it to match your search terms report, which has the real number.

Find it: Google Ads → Campaigns → Avg. CPC. Leave empty to skip the click count.

Where the money usually leaks

Illustrative split of the wasted budget across the four most common holes — your search terms, placement and campaign reports show the real mix.

Where to find your real wasted-%

  • Search terms report — the single best source. Count queries with clicks and zero conversions over 90 days.
  • Locations report — sort by spend, look for states/regions you cannot serve.
  • Ad schedule vs conversions — hours with spend but no conversions.
  • Audit mode: open Google Ads → Insights & reports, and export before you change anything.

Why agencies charge $200–750 for this audit

Because the work is systematic: pull the evidence, flag every leak with a screenshot, prioritise it P0–P2, and hand the client a report they can act on. Specialist audit tools run $149–209 every month (Optmyzr, Adalysis — market check 2026-09-26), and agencies bill $750+/month or 10–20% of ad spend for the same loop.

The 120-point checklist, 15 evidence scripts and white-label report pack in PPC Audit Kit run that loop for a $79 one-time payment.

Found a leak? Here's how to plug it.

Take the annual number above into your next client conversation — then run the full audit with the checklist the number comes from.

Get the 120-point audit checklist + report pack — $79 one-time Build tools like this one — quiz-funnel-kit, $129

This free calculator is built on the same calculator-funnel principle quiz-funnel-kit teaches — one-time payment, no subscription.