PPC audit tooling comes with a meter running: Optmyzr starts at $209 a month and Adalysis at $149 (both vendor pages, checked 2026-09-26), agencies bill from $750 a month or 10–20% of ad spend, and the free checklists circulating are single files with no system. This kit is the system the meter is attached to: a 120-point Google Ads checklist with P0–P2 triage, 15 evidence scripts on Google's free Ads Scripts framework, a findings scorecard, a branded report you white-label — and the proposal pack that turns one audit into a $200–750 invoice, then the retainer. $79 once — no subscription.
Get the kit — $79One zip of working files: the 120-point checklist, the script library, the findings scorecard, the report pack, the proposal playbook and the delivery SOP — the full audit operating system (intake → read-only access → check → score → report → present → close), re-usable on every account and every client. The scripts run on Google Ads Scripts, Google's own free framework — no tool subscription behind any of it.
Ten categories — account structure, conversion tracking, search terms & negatives, keywords, RSA assets, bidding & budget pacing, Performance Max, audience/geo/settings, policy status checks and landing-page basics — as a working XLSX + PDF, plus a Merchant Center module for Shopping/PMax retail and a Microsoft Ads variant of the core checks.
Broken-URL sweeps, duplicate keywords, search-term anomalies, budget pacing, disapproved-ads exports and more — read-first scripts that run on Google's own free Ads Scripts framework, each with an install SOP, a safety note and its expected output. No paid tool behind any of them.
Log every finding with severity (P0 fix-now / P1 this week / P2 later) × effort × impact; the auto-summary sheet turns 120 tick-boxes into a ranked to-do list your client actually understands.
The white-label audit report structure (docx skeleton + slide layout spec), a one-page executive summary written in client language, and the 30-day re-audit before/after template — the piece that turns a retainer renewal into a formality.
Outreach scripts that answer real r/googleads threads, the audit→retainer proposal template, a pricing-menu guide ($200–750 per audit by account size — market anchors verified 2026-09-26) and objection handling for “can't I do this myself?”.
20 playbooks (finding → why it matters → fix steps → how to verify), an AI prompt pack for negative-keyword candidates and exec summaries, the timer-blocked “audit in 3 hours” SOP and the pre-delivery QA checklist — plus the scope-and-disclaimers file.
Three real files from the kit, trimmed to taste: the first 10 points of the 120-point checklist (Excel + PDF), one audit script with its install SOP and safety note, and one page of the findings scorecard. Instant download — no email needed.
Verified against the vendors' own pricing pages at the time of writing (2026-09-26). Prices change — check before any purchase, including this one.
| What you get | SaaS toolkit (Optmyzr / Adalysis) | Agency audit service | This kit ($79 once) |
|---|---|---|---|
| A full audit checklist with priorities | 100+ automated checks inside the monthly plan (Adalysis markets “100+ audit checks”) | Their checklist, applied in their hours | 120 manual points across 10 categories, triaged P0/P1/P2 |
| Evidence behind every finding | Dashboards behind the paywall | In their deck | 15 scripts on Google's free Ads Scripts framework export it from the account itself |
| A client-facing branded report | Not built for resale | Included — billable | White-label report + exec summary you rebrand and send |
| Turns the audit into revenue | No — it's a tool, not a service | Yes: $750+/month, or 10–20% of ad spend | Proposal pack: bill $200–750 per audit, then keep the retainer |
| Works after you stop paying | No — that's the model | No | Yes — files you own, reusable on every account and client |
| Ongoing monitoring and alerts | Yes — their core strength | While the engagement lasts | No — this is an audit system, not a monitor |
| Price | Optmyzr from $209/mo · Adalysis from $149/mo (checked 2026-09-26) | From $750/mo or 10–20% of spend (WebFX, checked 2026-09-26) | $79 once, forever |
Facts in this table come from the vendors' own pricing pages, captured 2026-09-26: Optmyzr's site headline “starting at $209 a month”; Adalysis “pricing plans start from $149/month” with “100+ audit checks” listed as its first feature; WebFX “Starting at $750/month” plus its own benchmark that PPC management fees run “typically 10%–20% of your ad spend”. The free checklists are real too — most are a single blog file with no severity triage, no scripts and no deliverable.
No ROAS promises. “Double your ROAS” sells courses, not audits. What a structured audit actually does is surface wasted spend, broken tracking and structural debt — with evidence — and put the fixes in priority order. Outcomes depend on the account, the market and the work done after the report is delivered.
Process and hygiene, not platform-policy advice. The policy section of the checklist checks disapproval status inside the account and points to the official resolution channels — it never interprets Google's or Microsoft's advertising policies. Nothing here is legal or platform-policy advice, and Zicula is not affiliated with Google or Microsoft.
English files, real hours. The kit's files are in English — the working language of the PPC tooling and accounts you'll audit. And it's a system, not a robot: the first full audit takes about 3–4 hours; repeat audits on the next account run about 2. The playbooks and report templates make every audit after the first one faster.
From “our account needs a look” to a delivered report and a signed proposal — in about three hours of work.
Send the pre-audit questionnaire, request read-only access with the manager-invite template, and set expectations with the scope one-pager — so the audit starts clean and the client knows exactly what they get.
Run the 120 points across the 10 categories, fire the scripts that export search-term anomalies, budget pacing and disapproved ads, and log every finding into the scorecard with severity, effort and impact.
Deliver the white-label report, walk the client through the P0s with the fix playbooks, then send the audit→retainer proposal — $200–750 for the audit, the retainer after the fixes.
No monthly plan, no per-seat fee, no meter — the SaaS toolkits already charge enough of those.
≈ ฿2,790
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No — and on purpose. Those platforms sell continuous monitoring and automation on a monthly meter: Optmyzr starts at $209 a month, Adalysis from $149 (both checked 2026-09-26). This kit is the one-time piece they don't sell: the audit process itself — checklist, evidence scripts, scorecard, branded report and the proposal that turns findings into paid work. Run it on every account you ever touch; nothing renews.
A zip with 11 parts: 00-START-HERE.pdf (the audit operating map: intake → read-only access → 10 categories → score → report → present → close), the client intake pack (pre-audit questionnaire, read-only access request template, scope one-pager), the 120-point checklist (XLSX + PDF, with the Merchant Center module and the Microsoft Ads variant), 15 Google Ads Scripts with install SOPs and safety notes, the findings scorecard (XLSX with auto-summary), the report templates (docx skeleton, slide layout spec, executive summary, 30-day re-audit), the proposal-sell pack (outreach scripts, proposal template, pricing menu, objection handling), 20 fix playbooks, the AI prompt pack, the delivery SOP with the pre-delivery QA checklist, and the scope-and-disclaimers file. No software to install.
No. The scripts run on Google Ads Scripts — Google's own free scripting framework inside your account — and they are read-first: they export evidence, they don't change anything in the account. The checklist and scorecard are ordinary spreadsheets. Your only investment is the 3–4 hours of the first audit.
Yes — that's the design. The report templates are white-label: your logo, your client. The proposal-sell pack includes a pricing-menu guide anchored to the market ($200–750 per audit by account size — agencies benchmark management at 10–20% of ad spend) and the objection handling for it. The single-buyer license covers your own accounts and client work; reselling or sharing the kit files themselves isn't included.
Performance Max is a first-class section of the checklist (structure, asset groups, brand exclusions, search-term insight), there's a dedicated Merchant Center module for Shopping and retail PMax, and the core checks ship in a Microsoft Ads variant — covering where Bing differs: import pitfalls, UET tracking, match types.
No — and you should be skeptical of anything that promises that. The kit finds issues, ranks them P0/P1/P2, explains why each one matters, and gives the top 20 a step-by-step fix playbook with a verification step. Applying them is your work — or billable work for your client. Nothing here promises ROAS numbers; it measurably improves hygiene and process.
If the kit doesn't fit how you work, write to us within 14 days of purchase and we refund in full — the files are yours to keep or delete. One refund per purchase; we only ask for optional feedback.
$79 one-time · ≈ ฿2,790 · free updates v1.x · instant download
Get the PPC Audit Kit — $79